TLC Edge was a new bariatric surgical provider specializing in the Lap Band procedure. My agency had the fun of launching their first marketing campaign. We created the branding identity, including the logo, tag lines and other elements.  The campaign consisted of Print, Broadcast TV and Radio, Digital and other peripheral elements. Creative was conceived and produced in-house by Cass Creative and Track Daddy Productions.  Media was planned and bought by Cass Creative.