TTI - The Specialist
A long-running series of B2B web videos. TTI is a global conglomerate that supplies penny parts to the IT industry. We worked with their advertising agency to help develop the series and characters used in the videos. I served as Executive Producer of the series and provided creative input.
A proposed web-based series for Superbike and Sport Bike enthusiasts conceived around a community eager to share their passion and interact with their friends.
Track Daddy Productions
I started Track Daddy to provide in-house production services for my Cass Creative clients. It allowed us to control production values, which I demanded kept at the highest levels, while also controlling costs for my clients. I oversaw all production as Executive Producer and we delivered award-winning, cutting-edge content for both broadcast and digital.
To further the financial independence, we produced work for other local agencies, allowing Track Daddy to become a self-sufficient entity. We produced an award-winning web-based B2B video series as well as several television pilots, one of which was picked up by KLRU, the Austin PBS affiliate. The work here is a sampling of projects not Cass Creative client based.
Big Ranch, Big City
A cooking show I helped create. The host - Lou Lambert - is a restaurateur with deep ties to all things Texan. My role as Executive Producer led to the creation of several episodes, video teasers, show materials, press releases, funding proposals and ultimately a green light from PBS for broadcast.